• The Ask

    How can we increase the positive engagement of non-custodial parents within the child support system?

    How can we improve custodial enrollment through outreach efforts at national and regional levels?

  • Challenges

    Identify appropriate interviewees to determine relevant pain points and their needs.

    Thoughtfully communicate the benefits of CSS and build the trust of potential custodial parents while increasing overall awareness of the program.

  • The Goal

    Increase custodial parent enrollment and engagement in child support services.

    Improve the digital experience of child support websites to increase engagement of non-custodial parents.

My Roles

  • • Managed a team of graphic designers that executed the process book and process website for the project, and coordinated with publishers and the client to make sure their expectations were met.

  • • Conducted thorough secondary and primary research through interviews and surveys

    • Developed personas, user flows, wireframes and a high fidelity prototype to successfully deliver a web responsive design system.

PROJECT IS
CURRENTLY UNDER NDA

The in-depth project details are under NDA; however, I am willing to discuss the overall project and my roles in the team in an interview setting.

Full case study available upon request: Deloitte x ScadPro